Augmented Reality (AR) Code
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
Augmented reality literally means pulling the graphics out of the computer screen and integrating them with the real world. Ever since its inception, augmented reality has taken things like gaming and web browsing to a whole new level. This technology blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.
One very important application of augmented reality is its use in the mobile phones, precisely in the Global Positioning System (GPS). Imagine driving in your car and getting the video instructions as though they’re happening right in front of you. Applications like Layar use the phone’s camera and GPS capabilities to
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gather information about
the surrounding area. Layar then shows information about restaurants or other sites in the area, overlaying this information on the phone’s screen. You can even point the phone at a building, and
Layar will tell you if any companies in that building are hiring, or it might be able to find photos of the building on Flickr or to locate its history on Wikipedia.
Quick Response (QR) Code
QR code (abbreviated from Quick Response Code) on the other hand is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is an optically machine-readable label that is attached to an item and that records information related to that
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item. The information encoded by a QR code may be made up of four standardized types (“modes”) of data (numeric, alphanumeric, byte / binary, Kanji) or, through supported extensions, virtually any type of data.
The QR Code system has become popular outside the automotive industry due to its fast readability and greater
storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, general marketing, and much more.
A QR code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera) and processed using Reed-Solomon error correction until the image can be appropriately interpreted; data is then extracted from
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patterns present in both horizontal and vertical components of the image.